How Does Private Labeling Wine Work

How Does Private Labeling Wine Work?

Much of the early history with wine dates back to as early as 6,000 BC, which is when it started gaining popularity in the country of Georgia. It then spread to Iran, Sicily, and eventually the rest of the world. Today, wine is considered a luxury that many people enjoy on a daily basis. 

As the wine market continues to grow, the process of private labeling wine is becoming extremely popular among retail chains, restaurants, bars, cruise lines, and even hotels. In fact, private label wine sales account for nearly 8-10% of all domestic wine sales -- including another 17% of total wine sales in big retail chains. 

Of course, private labeling wines is still a new concept to many and isn’t being utilized by everyone -- even though it should. Don’t worry, we’re going to break down everything you need to know about private label wines and why you should consider investing in one. 

So, What Does Private Labeling Wine Mean?

In the old days, stocking your retail store, restaurant, or bar with wine meant putting in a bulk wine order with a trusted manufacturer. While that’s still a big part of the process today, many stores and restaurants are interested in selling their own wine with an exclusive label that features their brand. 

The problem here is most retail stores and restaurants don’t have the time, resources, or energy to run their own winery and produce their own wine brands. That’s where private labeling comes into play, which allows these restaurants and stores to get the best of both worlds. 

With private labeling, your company doesn’t need a winery to start selling its own wine. Instead, you can have someone else manufacture the wine for you, while also having them wrap the wine in the label of your choice. Better yet, the label is fit with your brand, logo, and tagline. 

Private labeling is a process utilized in a wide variety of different industries. Although it has only recently made its way into the wine business, it has already completely changed the way retailers sell wine -- as well as the way customers enjoy it!

How Does Private Labeling Wines Work?

Although most people assume the private labeling process to be complicated and headache-inducing, it’s actually a simple and rewarding process that takes little-to-no effort on your end. In fact, the private labeler does a majority of the work -- all you need to do is sell it!

Let’s take a look at the steps involved in the process, from start to finish:

1. First, you need to determine what type of wine your customers are interested in.
2. Second, you need to find a winery partner that offers private labeling. 
3. Third, you need to figure out what type of bottle size and design you want.
4. Fourth, you need to design a label that matches your company’s branding and style. 
5. Fifth, you need to determine how much wine you want and when you’ll need it.
6. Finally, you receive the delivery and introduce the new wine to your shelves. 

When private labeling wine, the most important thing is to find the right type of wine for your customers. You’ll want to consider all the different flavors, colors, acidity levels, and tannin levels in the wine. You’ll also want to make sure it comes from a country and climate that fits your customer’s wants and needs.



Benefits of Private Labeling Your Own Wine

When you private label your own wine, you can start to establish yourself as an industry leader and finally compete with those larger retail stores and restaurants. Of course, that’s in addition to offering your customers a unique, delicious, and cost-effective custom wine. 

Private labeling in the wine industry wouldn’t be as popular as it is today if it weren’t for the wide range of benefits it provides. Let’s take a look: 

• You don’t need to do any of the work (except placing the order), but you receive all the credit.
• Since the private labeling company handles all the licensing and compliance with regulatory guidelines, there’s no risk involved. 
• You have the option to private label one of their most popular wines or create your own blend.
• It’s a cost-effective option for your company, even if you’re purchasing the same wine. 
• Your customers get to drink a wine that’s exclusively labeled for your store or restaurant.
• You’ll continue to build customer loyalty and brand exposure with your exclusive wine.
• The wine you sell can directly reflect your business’ culture and values. 
• Since it costs less to private label a wine, you get to enjoy higher profit margins daily.
• The more you buy from the wine manufacturer, the better the relationship you build with them.
• In a world where customers get excited over a personal touch, having your own wine will easily impress anyone. 

While stores and restaurants used to have limited options when contracting a wine manufacturer or winery, that’s not the case with private labeling wine today. In fact, you have a world of options that include high-quality, low-cost, and extremely-delicious wine varieties for the biggest wine lovers.

Do You Need a Trusted Private Labeler?

Are you ready to take your company to the next level? Do you want to offer customers your own wine? Believe it or not, you don’t need to be one of those high-class wine experts to call yourself a wine owner. In fact, you don’t need to know anything about wine -- though it’ll help. 

When working alongside Cactus Juice Bottling, you don’t need the funds to run and operate your own winery. Instead, you can have us manufacture the wine for you, that way you can focus on what’s most important -- growing your business. We can even help you zero in on a label that fits your brand and company culture!

If you have any questions about the private labeling process and what our company prides itself on, feel free to ask! If you’re ready to get started with Cactus Juice Bottling and become one step closer to owning your own wine, don’t hesitate to contact us -- we can’t wait to hear from you!