How to Start a Private Label Brand With Minimum Effort

Let’s be honest, we all want to have our own line of products that we see flying off the shelves. Whether they’re found in the grocery store, department store, or online store, there’s a certain level of pride that builds up in each and every one of us when we have our own brand name. 

Of course, achieving that is something most of us deem too difficult -- to the point most of us won’t even try. Well, what if we were to tell you there was an easy and quick way to make that happen? Lucky for you, it’s 100% possible when you learn how to start a private label brand.

So, What Is Private Labeling?

Private labeling has become an extremely popular way of selling products that feature your own brand name and logo on it. The private label product is owned by you, you’re free to sell it as you wish, and you’re allowed to market it however you’d like -- doesn’t that just sound wonderful?

The main difference is that these products are manufactured by a third-party supplier, which means you aren’t the one manufacturing or producing the product. It’s an excellent option for those that don’t have the means or overhead to manufacture the product all by themselves.

If you’re looking to feature a new product line with your company name and logo on it, but don’t want to go through the trouble of making that product, then you should consider learning how to start a private label brand. Don’t worry, we’re going to teach you everything you need to know.

How to Start Your Own Private Label Business

Starting a private label brand isn’t as hard as everyone makes it out to be, but it will take a bit of time, money, and effort if you want to do it right. Of course, that time, money, and effort is nothing compared to what it would take if you manufactured the product by your lonesome. 

To ensure you’re prepared for the process that awaits, we’re going to break down the different steps involved when starting a private label brand and competing with the branded products we see all over the place. When done correctly, you can conquer and reign superior above all!

Prepare for the Initial Costs

The hardest part of the process is getting started because you’ll need a certain amount of funds to get through the initial costs of starting a private label business. For example, you’ll need to pay your manufacturer, cover customization fees, build your brand’s identity, and market it all. 

If you have these funds in hand, then you can hit the ground running and set yourself up for success moving forward. If not, you might be better off waiting until you can afford the startup.

Choose Your Private Label Products

Believe it or not, there’s an art to choosing what private label products you offer, especially when first starting out. You want a product that comes with a high level of customer interest, provides a high profit margin, reduces shipping costs, and ultimately fits your overall company identity. 

Product research is extremely important in this step of the process. Take a look around and see what type of products are doing well and which ones are in high demand at that moment in time.

Research Your Target Market & Customers

This step goes hand-in-hand with the previous one. If you start by finding the right product to sell, then you need to research your target market and define the type of customer you’re appealing to. You can also start by defining the customer and market, then finding a product. 

Either way, the two need to match well. If you’re selling sunscreen, you’re going to want to sell that sunscreen to people that live in sunny areas -- not people that live in a cloudy or rainy area.

Differentiate Yourself From Competition

No matter what type of product you choose or who you’re trying to sell to, you’re going to face a wide range of competition -- especially in today’s market. Not only are there a large number of national brands that people already know and trust, but you’re not the only private label out there. 

Because of this, you’ll need to do a good amount of research on your competitors. It’s the only way you’ll be able to differentiate yourself and offer something that no one else is offering today.

Create Your Brand Name

This step of the private label process is extremely important because it’s how customers will know and remember you. After all, you need a brand name to sell your products under. It’s the name everyone will see when they purchase your product -- as well as the logo and tagline. 

When choosing a name that fits your brand identity, make sure that name isn’t already taken by another business. You’ll also want to make sure it’s available as a website and on social media.

Find a Quality & Reliable Supplier

The good news is there are a lot of suppliers out there ready to manufacture your private label product or products. The bad news is they aren’t all created equal and you’ll need to choose the one that’s best for you. This will require you to ask each manufacturer a series of questions.

You’ll want to know what their minimum order is, what the price is per unit, if they can handle packaging, whether they’ve manufactured this type of product before, and much more.

Are You Ready to Start Selling Private Label Products?

Now that you know how to start a private label brand, it’s time to turn that newfound knowledge into action. 

Within no time, your simple private label idea can turn into a private label empire that can be found in stores all around the world. If you have the money to get started, why hesitate?

When you’re ready to get started, contact Cactus Juice Bottling today or request a quote! 

Here at Cactus Juice Bottling, We have the equipment, knowledge, passion, and overhead to manufacture your private label products in a safe and efficient manner. We stand ready and can’t wait to help you grow your private label business.

Check out our article on Why Should You Consider Contract Manufacturing?