Bottle Filling vs. Bottle Labeling: Which One Is Right for You?

When you walk through a grocery or department store, you’ll notice that most liquid products are packaged in either plastic or glass bottles. It’s the most popular way to package a liquid (or anything remotely close to a liquid) and stands to benefit both the company and the consumer. 

Since your product’s packaging goes a long way when attracting and gaining new customers, it’s extremely important that it’s packaged the right way. The littlest flaw in this area can be enough to turn away potential customers, which is something every company wants to avoid. 

While many companies attempt to package their products themselves, especially in the early years of their company, this task can become too much to handle as your product grows in popularity. Once demand reaches a certain point, it might be hard for your company to keep up.

If this sounds like you or is something you’d like to avoid, you might stand to benefit from a bottling company that specializes in bottle filling, capping, and labeling. Since they’ll have all the equipment needed, it’ll save you a lot of time, money, and effort when packaging your product.

Bottle Filling vs Bottle Labeling

The packaging process can be an extremely daunting process for those that aren’t properly prepared. Each part of the process requires the right equipment, machinery, and trained individuals -- things not every company has access to, especially a growing business. 

As you go through the various stages of the process, your product will find its way through the production line that includes a filling machine, a labeling machine, and a capping machine. These three pieces of machinery are often referred to as the heart of the liquid packaging line.

Ensuring an efficient and quality system with each piece of packaging machinery is extremely important to your product’s success. That’s why most companies leave it up to a professional company that can monitor the quality and accuracy of each product as it makes its way through.

What Is Bottle Filling?

Bottle filling is exactly what it sounds like. It’s where your product gets filled into its bottle or container, that way you can easily get it into the customer’s hands. Every packaging system needs to have an efficient way of bottling the product to ensure everything goes as planned.

When you have a product that needs to find its way into a bottle -- no matter what type of material that bottle is -- you’ll find yourself needing an automatic filling machine. Without one, you’ll be stuck filling each bottle manually by hand, which would take too long to accomplish. 

With bottle filling services, the name of the game is speed and accuracy. You want to be quick so you can keep up with demand and ensure a well-stocked supply. At the same time, you want to make sure there are no errors and that each bottle is filled with the right amount of product. 

An automatic filling machine does all of this for you. It’s usually the first stage in the packaging line before that product is sent to the capping and labeling equipment.

What Is Bottle Capping?

Bottle capping is often the next stage in the process. It doesn’t matter what type of product you’re filling into your bottle, it’ll eventually need a quality seal -- which is usually done with a cap. Without a cap, anything can happen to your product before making its way to the customer.

The bottle capping machine is usually a separate machine from the bottle filler, but they often work in conjunction with each other. Again, accuracy and quality are extremely important because you want to make sure the product is properly sealed before you send it to a retailer.

Believe it or not, there are a wide range of different cap designs and neck finishes to consider in this stage of the process. Some of the most popular neck finishes include a standard 400, standard 410, standard 415, buttress finish, 2030 lug finish, and a 2035 lug finish. 

Of course, you’ll also have to decide on the right material for your cap and the cap type. Most people like the screw cap, but you can also go with cork stoppers, a sport’s cap, reclosable wires, bottle caps, or a type of flip-top closure. It all depends on what the customer would like.

What Is Bottle Labeling?

Finally, we’ve arrived at the bottle labeling stage of the process. This stage holds a lot of weight and can easily make or break the success of your product. Many companies underestimate the power in the label and it’s a large reason why some products never make it off the store’s shelf.

Once you have a quality label that contains all the information the customer needs before making a purchase with confidence, you’ll need to have a quality labeling machine to place the labels on each bottle you’re selling. It’s just as important as the filling and capping equipment. 

A bottle labeler, also known as a private label, makes your job much easier, much in the same way a capping or filling machine streamlines the process. It helps ensure each label is secured on your product’s bottle without the threat of it falling off -- whether it’s a wrap label or a sticker label, it’ll get the job done fast.

Of course, a quality labeling company will also have the skill and talent to help with label design and label production -- in addition to putting the label on the actual product. At the end of the day, it boils down to what your company needs and what your customers are expecting.

We Offer Quality Bottle Filling, Capping, and Labeling

When you need quality solutions for filling, capping, and labeling your product, look no further than Cactus Juice Bottling. We have the perfect combination of knowledge and experience needed when making sure you can keep up with the growing demands by your customers.

We’re capable of achieving a large volume of product without having to sacrifice the quality or integrity of your product -- something your customers will learn to appreciate about your company. 

Whether you need filling, capping, labeling, or all three, contact us today!

Check Out Our Article On White Label Products vs. Private Label Products: What's the Difference?